I Am A Dinosaur

Once upon a time, when sports marketing was invented by Mark McCormack, founder of IMG, the agents worked to enhance sports with their expertise and of course money was needed to organize or grow events, or to support the careers of athletes. But money was one of the tools. It was not the final goal nor the only tool. It was a welcome byproduct to the management of professional sports.

These times are long gone.

It was also the time when agents or managers found more satisfaction in the accomplishment of an event well organised or a client well served. Not only in the accompanying paycheck.

Now money rules the sports business, just like in the traditional business sectors, and defines all professional sports activities. The interest of sport or athlete is no longer the priority, as it should be. Sport is now a necessary evil to make money off.

Take FIFA and its infamous President, Mr Infantino. (whom by the way I have sent an email directly stating what I state here.)